Idea 1 : Self Service Local Advertising
The biggest advertising companies in the world meet their users both large and small where they are and they allow them to buy and run their ads without needing to talk to anyone, log into Facebook and you can buy and run on Fb and Insta. Head over to Google and you can run on their network of unknown sites or Google and YouTube. This is all well and good and these are great options for lots of people but what if your a local advertiser, you want a simple path to getting your ads in front of local users on high quality sites? How do you run on Hulu, Paramount, Peacock and all of the streaming services? You better have a big budget, high quality creative and the phone number of someone at these companies.
We can do better, idea 1 is providing a way for these small mom and pop businesses a way to run their advertising campaigns on top tier sites/apps/tv’s. Let’s build a front end, self service tool that will allow these businesses to make a creative, buy advertising space on a curated list of top tier sites that they choose and pay with a simple credit card.
How would we do this -
- Sign up for a deal with a major DSP or AdServer
- Build a front end that our clients will use
- MVP
- Setup Campaign
- Daily Spend limits
- Geo Targeting
- Audience targeting
- Creative Upload ** AI Creative generation for a cool phase 2 **
- Reporting
- Attribution as a cool phase 2 and should be relatively painless with small sites in terms of volume of traffic